It was time for another change in our Home at Intuitive Designs. Last month we already did some changes and the illustration of the chef quit whipping cream to hold a piece of chocolate cake, but the header with the old line “Let’s whip the cream of the crop together” remained and it was a little pointless.

Last week, we asked Naomi Dunford at Ittybiz what our unique selling point (USP) might be for our business. She does marketing and consulting for small businesses and she gives really great advice in a practical way for people who work from home on her blog. She came up with this idea for us: “Creative sites for creative people”. We thought it was really good. We love when we get feedback from creative people like Naomi. It inspires us to come up with something new for our business. So we decided to add the “cooking” theme we already have in place to the USP she suggested and finally got this: “Cooking creative sites for creative people”.

We really think Naomi had a point because we have always thought that creativity is what we can best offer to our clients and we really want to work with people who are especially interested in finding creative and customized solutions that are effective for their business needs. That’s one of the reasons we we like to be so versatile in this job. We don’t like to be stuck in one particular style and give the same product to every project because, for us, every project has different needs and needs a different style and a different look. We enjoy fitting to each project different design and illustration styles. Sometimes we even get a little disappointed when the clients presume we are not right to do a certain work just because the style they’re looking for is not in our portfolio. Obviously, we can’t have all the design styles in our portfolio but we do can work with any of them and we love to do it.

With the new tagline, it was obvious that we needed a new illustration for the header to replace the old whipped cream. I never liked the old whipped cream illustration very much and I think this new one re-enforces the image of design at first glance, which is good for us because sometimes people say our site looks more like a cuisine site than a design one. So I came with this cooking pan full of pencils and pens, and once again… Supper’s ready!